Section 436.1611. Labels and advertising.

(1) The sale of beer is prohibited in this state unless all of the following provisions are complied with:

(a)   The beer is packaged, marked, branded, and labeled in accordance with these rules.

(b)   The beer label truthfully describes the contents of the container in accordance with these rules and the federal alcohol administration act of 1935, 27 U.S.C., §201 et seq., and the regulations thereunder, being 27 C.F.R. part 7, subpart C. The provisions of 27 C.F.R. part 7, subpart C, are adopted by reference in these rules. Copies of the adopted provisions may be obtained either from the  Superintendent  of Documents, United States Government Printing Office (GPO), Washington, DC 20402, or from  the   gpo website at http://bookstore.gpo.gov at a cost of $37.00 each as of the time of adoption of these rules, or free of charge from the gpo website at http://www.gpoaccess.gov/cfr/. Copies of these provisions   may  also  be obtained from the Liquor Control Commission, Department of Licensing and Regulatory Affairs, Secondary Complex, 7150 Harris Drive, P.O. Box 30005, Lansing, Michigan 48909, at a cost of $43.00 each as of the time of  adoption of these rules.

(c)   The beer has received a registration number from the commission and has been approved for sale by the commission.

(2)  A brewer, outstate seller of beer, or wholesaler responsible for labeling shall furnish proof, upon request, that valid certificates of approval for the label have been obtained from the United States bureau of alcohol, tobacco, and firearms and are unrevoked under the provisions  of   the federal labeling requirements.

(3)    A retail licensee shall place a removable tap marker or sign on a draft beer dispenser.  The cost of a tap marker or sign is  subject  to  commission orders.

History: 1979 AC; 1989 AACS; 1998-2000 AACS; 2011 AACS.