Michigan Administrative Code (Last Updated: November 16, 2016) |
Department LR. Licensing and Regulatory Affairs |
Liquor Control Commission |
Chapter Advertising |
Section 436.1313. Inside advertising signs and displays.
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(1) Except as provided for in this rule, a retail licensee shall ensure that an advertising sign for alcoholic liquor that is used inside the licensee's premises is an unilluminated sign that does not have a total area of more than 3,500 square inches.
(2) The total area of any other sign that is attached to, or a necessary part of, a sign is included in the 3,500 square inches limitation.
(3) A sports/entertainment venue may utilize illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches in the arena area, concourse area, or private suite areas.
(4) Any of the following entities may provide and install illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches per sign inside the arena area, concourse area, or private suite areas of a sports/entertainment venue as defined by R 436.1001(u):
(a) A brewer.
(b) A micro brewer.
(c) A wine maker.
(d) A small wine maker.
(e) An outstate seller of beer.
(f) An outstate seller of wine.
(g) An outstate seller of mixed spirit drink.
(h) A manufacturer of spirits.
(i) A manufacturer of mixed spirit drink.
(j) A vendor of spirits.
History: 1979 AC; 1994 AACS; 2000 AACS.