Section 436.1319. Cooperative advertising.

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Rule 19. (1) There shall not be cooperative advertising:

(a)   Between a manufacturer, an outstate seller of beer, an outstate seller of wine, and a retail licensee.

(b)   Between a wholesaler and a retail licensee.

(c)   Between a manufacturer, an outstate seller of beer, an outstate seller of wine, and a wholesale licensee.

(2)   A manufacturer, an outstate seller of beer, or an outstate seller of wine may:

(a)   Pay the cost of painting the trucks of a wholesale licensee.

(b)   Supply brand logo decals and advertising mats to a wholesale licensee without cost.

(c)   Use the name of his wholesaler in his advertising.

(3)     The name of a retail licensee shall not appear in the advertising of a manufacturer, an outstate seller of beer, an outstate seller of wine, or a wholesaler.

History: 1954 ACS 84, Eff. Oct. 3, 1975; 1979 AC.

                    
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