Section 445.804. Modification and republication of advertisement.


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  • The administrator may, by order, require modification of  an advertisement deemed false, fraudulent, misleading, or deceptive, and  may require, prior to publication of a subsequent advertisement, publication of an advertisement in all media previously used by the franchisor, retracting the prior advertisement. A retraction, in language approved by the administrator, shall be in an advertisement at least as large as that originally used, and shall be as prominently displayed in  the media  as previously advertised.

History: 1979 AC.